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Content Creation for Social Media & Blog

Over time I became the dedicated social media designer at Zenni. There was no limit to where we could go, as long as it was done with style. Working with our social media specialist and merchandising department quarterly, we forecasted daily posts using underlying themes to constrain each of our post's objectives, then created monthly schedules with our photographer & the studio gathering props & ordering backdrops if we needed them. Overall, we wanted to remove the previous agency's way of abusing meme style reposts and funky junk yard marketing to a more branded, colorful aesthetic that featured our merch, especially when you would scale back and look at the visual summary of all posts. We played with color, knolling, and of course, sprinkles. We saw subscriptions & impressions sky rocket!

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