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Color Trends: Navy
for Zenni Optical

Stylist: Deb Dap

MUA: Awny Rael

Product Styling: Self

Photographer: Brian Byrne

Creative Direction: Self

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Objective:

Zenni needed a classic evergreen color campaign to feature and spotlight merchandise for each demographic in a LP. 

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Challenges: 

How to master a monochrome look without drowning out the eyewear. We used duotone lighting to help provide lumenescent qualities to the subject while adding curious highlight to the product. 

For laydowns, we left well enough alone

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Output: 

Campaign became an evergreen ad source for the next 2 years.

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